The Pole Physio

Role

Website SEO and Design Updates

Online eCourse program integration

Email marketing

Social media marketing training

Date

November 2023 - ongoing

Role type

Freelance

Location

Melbourne

Channels

thepolephysio.com

Skills demonstrated

Website SEO, web design, digital marketing, online course platform, email marketing, social media marketing, marketing team training & workshops

Brief

The Pole Physio aims to equip Pole Dancers and
Aerialists with the knowledge and tools they need
to condition and prevent injury using an evidence

based approach. They offer both online and in-
person consultations with their team of

knowledgeable physiotherapists, who are all also
pole dancers - a unique combination!
Additionally, The Pole Physio offers online
workshops, as well as ongoing e-courses and online training programs.

On social media, The Pole Physio has an engaged
Instagram community of 116K followers, 2.3K
followers on Facebook, 166 TikTok followers, and
a YouTube community of 774 subscribers.

For this business I:

Redesigned and restructured web pages, creating web pages for a better customer journey and for SEO.
Google analytics connection, site mapping and indexing check
Keyword research for website and services
Page mapping & functionality, including mobile optimisation updates

Copywriting for SEO, backlinking and image SEO for 6 pages
Meta tags (keywords) and rich snippets for all pages
Integrated Thinkific into the website for e-course hosting, including page design, backlinking, customer journey and assisted with launch email content creation & strategy.
Email marketing automated journey setup
Took the team through a 2 hour Social Media Marketing Workshop to help with their content creation.
Educated the team with an Email Marketing Workshop

SEO results:

Between December 2023 and April 2024, Organic search increased +7% and direct +93%. Organic Instagram search increased +479%. Website traffic increased +31% with 91% of visitors being new visitors to the website.

90 days

From February 2024-April 2024, Organic search was responsible for 58% of all sessions, and the bounce rate dropped by 3%. The "Book Online" page saw an increase of +13% (when compared to the previous 90 days)

Briana from Breeze Media has been amazing from the get go. From vamping our website, improving our behind the scenes processes to running an invaluable social media workshop and email marketing workshop for our team, Briana has helped our small business with all. The best part of working with Briana is that she is always thinking one step ahead and was able to deliver major projects that met our expectations in a timely fashion, allowing us to focus on other major tasks at hand and not be always tied up in backend/admin work.

We can’t recommend Briana enough for media and marketing needs. She is a wealth of knowledge, genuine, kind, and professional. We will be using Breeze Marketing & Media for our future media and marketing needs.

Simone Muscat | The Pole Physio Owner & Founder